Live · 3,144 counties
Commercial real estate intelligence, built by feasibility study consultants.
Built for
Feasibility study consultants
MMCG Analytics is the data platform written by the feasibility consultants who author the studies lenders approve. Parcel and ownership, building footprints, flood and hazard exposure, traffic counts, demographics, competitive supply and the SBA lending record, resolved at one address and assembled in the form a credit committee expects to read.
Parcels loaded from county records
Counties with demographic coverage
Traffic count records, 51 jurisdictions
Who built this
Built by feasibility study consultants, for the files they sign.
MMCG Analytics was not built by a data company looking for a market. It was built by MMCG Invest, LLC, the feasibility study consultants whose reports SBA 7(a), SBA 504 and USDA Business and Industry lenders rely on, out of the data work behind those studies. Every layer here exists because a credit file needed it: the parcel, the flood panel, the traffic count, the trade area, the competitive supply and the lending record for that county and industry.
That is why the platform is structured like a study rather than a map. Run an address free, read the evidence, and when the file is real, the same feasibility study consultants turn it into a signed report.
About MMCG Invest and the people behind the platform
SBA feasibility study consultants
What SOP 50 10 8.1 asks a credit file to prove, cited to the section.
SBA underwriting spineUSDA feasibility study consultants
When 7 CFR Part 5001 requires a study, and the five parts it must carry.
USDA OneRD spineEngage a feasibility study consultant
Who signs the study, how an engagement runs, and what it is not.
Feasibility studiesThe platform, on a real site
A site, its comparables, and the evidence between them.
The layer stack assembles, collapses into one fabric, and the city stands up around a real Jacksonville parcel. Every figure on screen traces to a record.
The platform in numbers
Coverage and discipline measured the way credit committees measure them.
US parcels loaded from county records, tied to ownership and assessment where disclosed.
Counties with demographic coverage, which is every county in the country.
State DOT traffic count records across 51 jurisdictions, at count year 2024.
Commercial asset classes with calibrated comparable sets and absorption frameworks.
Business days from query to a signed feasibility study, when escalated to MMCG Invest.
Coverage current through Q2 2026. Data lineage and source attribution are published in the methodology appendix.
The platform
From the address up. Eight modules, one underwriting language.
Enter an address. Receive parcel, building, zoning, demographics, competitive supply, location risk, traffic and coverage-grade underwriting. Every output is sourced, normalised and citable in the form a credit memo expects. Where a layer is not held for a market the module says so rather than returning a confident blank.
Parcel and site
Address-level lookup across the parcel corpus: boundary, APN, lot dimensions, assessed value, recorded sales, and ownership of record where public records disclose it.
117M+ parcelsBuilding footprints
Structure footprints and centroids at national scale, tied to the parcel beneath them. Attribute depth varies by market and the module states which it has.
National coverageZoning
Base district and overlay normalised to a comparable classification, with the source jurisdiction and effective date on every record. Statutory frameworks are held today.
In buildDemographics
Census ACS, decennial and BLS across every county in the country, with the trade area indexed against county, metro and state rather than reported bare.
3,144 countiesCompetitive supply
Establishment counts by NAICS industry inside the trade area, which is the honest read on how many of a thing already operate near a site and where the room is.
By NAICSLocation risk
FEMA flood read at the parcel, an MMCG wind exposure score from public storm records, and the national wetlands inventory, each scored and labelled, with a USGS seismic read in build.
Flood, wind, wetlandsTraffic and access
State DOT annual average daily traffic resolved at the address, with count year carried, so throughput is read on the corridor beside the site rather than estimated.
10.6M recordsLending and DSCR
The SBA 7(a) and 504 loan record by county, industry, lender and status, plus coverage tested at the SOP 50 10 8.1 floor and the stricter USDA definition.
SBA tapeCoverage
What data does MMCG Analytics hold, dataset by dataset.
Most platforms describe their coverage in adjectives. This is the register, with the source named and the period stated on every line, because a number without a vintage is not evidence and a credit committee will treat it accordingly.
| Dataset | Coverage | Source | Period |
|---|---|---|---|
| Parcel boundaries and ownership | 39 states, 117M+ records | County assessors and state GIS | Rolling |
| Building records held | 135M+, 50 states and DC | Federal structure inventories and assessor CAMA | Rolling |
| Building footprints on the map | 27 states, 62M+ | Overture Maps | 2025 |
| 3D building heights | National | USGS 3DEP and Overture | Current |
| Demographics and households | 3,144 counties | Census ACS 5-year | 2020 to 2024 |
| Population components of change | 3,144 counties | Census population estimates | Vintage 2024 |
| Establishment counts by NAICS | 3,144 counties | County Business Patterns | Latest release |
| Labor force and unemployment | 3,144 counties | BLS LAUS | Monthly |
| Daytime employment by radius | National | Census LEHD LODES | Latest release |
| County GDP and personal income | 3,144 counties | BEA CAINC | Annual |
| Traffic counts, AADT | 51 jurisdictions | State departments of transportation | Count year 2024 |
| FEMA flood hazard | National, 5.6M+ zone records | FEMA National Flood Hazard Layer | Current panels |
| Wetlands | National, 35M+ features | US Fish and Wildlife NWI | Current |
| Soil survey | National | USDA NRCS gNATSGO | FY2026 |
| Elevation, slope and terrain | National | USGS 3DEP | Current |
| Wind exposure screening | Contiguous US | MMCG, from public storm records | Current |
| Radon zone | 3,138 counties | EPA | Current |
| SBA 7(a) and 504 lending | National, 1M+ loans by county and NAICS | SBA FOIA release | FY2010 to 2026 |
| USDA B&I eligibility | National | USDA Rural Development | Current |
| Zoning district and overlay | Selected jurisdictions | Local jurisdictions | Rolling |
Where a layer is not held, the platform says so
Coverage inside a state is uneven, and it matters which kind of gap you are looking at. A county with no mapped flood panel and a county with no flood risk are entirely different statements, and conflating them is how a screening tool becomes a liability. Every module reports its own coverage for the geography you asked about rather than returning a confident blank, and a layer still in build is labelled in build wherever it appears.
What is free, and what is Premium
Address lookup is free and needs no account: resolve a parcel and its boundary, read the site in 3D with terrain and elevation underneath it, see demographics and daytime employment by radius, and check USDA Business and Industry eligibility. Owner names, assessed values, zoning, building attributes, water and sewer service areas, the market and SBA lending detail, environmental records and data exports are Premium. No price is printed here and there is no self-serve signup; a paid workspace opens through the firm.
How it works
How to research a commercial property, in four steps.
The sequence below is the same one MMCG Invest follows when it opens a feasibility engagement. The platform exists because those first two steps used to take an analyst several days and a stack of subscriptions.
Enter the address
Any address in the contiguous United States. The platform geocodes it and resolves the parcel beneath it, which is the unit every other layer attaches to. No account, no cost.
Read the layers
Flood zone, wetlands, traffic on the adjacent corridor, demographics of the trade area, establishment counts showing what already operates nearby, and the lending record for that county. Each with its source and period.
Build the workspace
Set the trade area, compare comparable sites, test coverage against the SBA floor, and save the session. This is where a screening becomes an analysis you can defend to someone else.
Escalate if it is real
Any session can be promoted to a signed feasibility study authored by MMCG Invest, using the evidence you already assembled. That is why the turnaround runs in days rather than weeks.
What this replaces, and what it does not
It replaces the first week of a site investigation: the assembling, the tab-switching between a county appraiser, a FEMA viewer, a DOT map and a census table, and the reconciling of four different vintages into one picture. It does not replace the county property appraiser as the authoritative record of ownership and assessment, it does not replace a licensed appraisal, and it does not replace the judgement of someone who has underwritten this asset class before. It gets you to the point where that judgement has something to work with.
Address lookup
What comes back from a single address.
The platform geocodes the address, resolves the parcel beneath it, and returns the trade area around it. Below is the shape of a real return, from a boutique hotel site in Bentonville, Arkansas.
Parcel · site
- Lot area1.21 ac, 52,708 sf
- Assessed value$2,855,000, FY26
- Last recorded sale$3.48M, Aug 2023
- Existing GBA18,000 sf, 1970 vintage
- Base zoningIn build
- Ownership of recordIn workspace
Demographics · competition
- Tract population5,476
- Median household income$87,064
- Bachelor's degree or higher51.0%
- Median age36.6
- Median gross rent$966
- Establishments in radiusBy NAICS
Risk · underwriting
- Composite risk27 / 100, low
- FEMA floodZone X, outside SFHA
- WetlandsNone mapped on site
- Wind34 / 100
- Elevation and slopeLow relief, gentle slope
- Stabilized DSCR1.40x
Reading a parcel record without misreading it
Assessed value is not market value, and the gap between them varies by state, by county and by how recently the roll was updated. A last sale price carries no indication of whether it was arm's length. Lot area from a tax roll and lot area from a survey disagree more often than people expect. None of this makes the record less useful, but a screening tool that presents assessment as valuation is teaching a bad habit, so every field here is labelled as what it is and sourced to where it came from.
Ownership of record resolves inside the workspace rather than on a public page. Fields marked in build are not displayed until the layer lands.
Location risk
The hazards a credit committee will price. Quantified, sourced, defensible.
The hazards resolve at the parcel, each with its own score and its own label. FEMA flood is read at the parcel from the National Flood Hazard Layer, wind is MMCG's own exposure score built from public storm records, and wetlands come from the national inventory. A USGS seismic read is in build, and it is labelled that way rather than shown as a number.
Low risk · tier A
The composite blends the held reads into one index. Every input keeps its own score and its own label, so a committee can see exactly what the number is built from.
- FEMA floodResolved at the parcel
- WindMMCG score, public storm records
- WetlandsNational inventory
- USGS seismicIn build
Who uses it
The platform takes three different shapes, depending on who is reading it.
For lenders and CDCs
Pre-screen the deal before the file lands on your desk.
Underwriting officers validate a sponsor narrative in minutes: comparable set integrity, demand depth, supply pipeline, and coverage sensitivity at the SBA SOP 50 10 8.1 floor.
- Sponsor feasibility studies cross-checked in place
- SBA and USDA loan tape benchmarked by lender pair
- Flood, wind and seismic exposure resolved at the parcel
For sponsors and developers
Pre-underwrite your project the way your lender will.
Test feasibility before retaining counsel, a contractor or a consultant. The platform models the questions a credit committee will ask, so the answers exist before the file does.
- Site selection across demographic and regulatory overlays
- Competitive supply from establishment counts, not guesswork
- One click escalation to a full MMCG feasibility study
For brokers and investors
Source, position and defend the price the buyer's lender will respect.
Investment sales teams position assets, calibrate broker opinions of value, and assemble the lender-grade evidence packet that turns a soft letter of intent into a closed transaction.
- Comparable depth filtered to the buyer's lending universe
- Cap rate spread by submarket and asset class
- Exhibits with citation provenance as delivered
The MMCG Feasibility Index · Q2 2026
What lenders approved in Q2 2026, and why the underwriting math is tightening.
Analysis of 919,732 SBA 7(a) loans approved 2010 through 2026 shows adverse-resolution rates varying more than tenfold across industries, from under two percent to nearly sixteen. Read against SOP 50 10 8 methodology and informed by detailed insight from hundreds of MMCG feasibility engagements, the pattern shows why sensitivity bands now require materially tighter break-even occupancy than they did in 2024. The same discipline applies to USDA Business and Industry files under 7 CFR Part 5001.
SBA feasibility study consultantsUSDA feasibility study consultants
Coverage by state
Every county has a page. Start with your market.
State and county pages carry what is held locally: the corridors and their traffic counts, flood panel status resolved per county, the demographic and migration profile, establishment counts showing competitive supply, and the SBA lending record by industry. The workspace runs on every one of them.
Why county-level rather than metro-level
Metro boundaries are useful for comparing economies and useless for underwriting a site. Permitting, zoning, impact fees, flood mapping, property assessment and the reviewing authority are all county or municipal functions, and they change at the line. Two parcels four miles apart in the same metro can face different codes, different fee schedules and different reviewers. County is the smallest geography where the regulatory picture is stable enough to describe and large enough to have published data behind it, which is why the coverage is built that way.
Feasibility studies
Feasibility study consultants for SBA and USDA lending.
MMCG Invest, LLC has spent years producing the lender-facing feasibility study: signed by the firm, relied on by SBA and USDA lenders and by banks, and built on the same comparable sets, demographic reads and coverage sensitivities that surface in this workspace.
Any workspace session can be escalated. The data you have already assembled becomes the evidence base, which is why the turnaround is measured in days rather than weeks. Studies are delivered in the structures lenders require: SBA SOP 50 10 8.1, USDA 7 CFR Part 5001 Appendix A, and conventional credit committee templates.
These are feasibility studies and market analyses, not appraisals. The distinction matters to a credit file and it is stated on every deliverable.
When a lender asks for one
No federal rule makes a feasibility study mandatory for an SBA loan. Under SOP 50 10 8.1, effective 1 October 2026, and 13 CFR 120.160(b), the SBA may require one, and lenders order one where projections have to carry the credit decision: start-ups, ground-up construction, changes of ownership with a new operating plan, and special purpose collateral. USDA is different. Its Business and Industry rules at 7 CFR Part 5001 require an independent feasibility study for a guaranteed loan above one million dollars to a new business, and the agency can require one on other files. The market analysis inside the study varies by state; the way each programme treats it does not.
Feasibility studies →The escalation path
- Run the addressFree
- Build the workspacePremium
- Promote to a studyEngagement
- Typical turnaround9 to 16 days
- Asset classes covered30+
- Delivered underSOP 50 10 8.1
The methodology
Four pillars. USPAP-grade discipline.
Every dataset, every model and every visualisation on the platform is governed by the same analytical framework MMCG applies in its third-party feasibility studies. Coverage is documented, sources are attributed, and reproducibility is a contractual standard rather than an aspiration.
Sourced
Every record traces to an enumerated primary source: county property appraiser, state DOT, FEMA, the SBA tape, Census ACS, BLS, or MMCG's own research. Lineage is queryable on every cell.
Normalized
Comparables are reconciled to subject characteristics before they reach the screen. Asset class, vintage, market position and revenue model are matched on a calibrated weighting the firm publishes and stands behind.
Reproducible
Every workspace state can be replayed. Datasets carry timestamped versions and model outputs carry their assumption set. A study delivered today produces the same numbers six months from now.
Lender-ready
Outputs map to the structures lenders require: SBA SOP 50 10 8.1, USDA 7 CFR Part 5001 Appendix A, and conventional credit committee templates. Exhibits are citation-ready as delivered.
The platform is governed by the same USPAP-aligned standards under which MMCG Invest authors its bankable feasibility studies. Every dataset carries its source and the period it describes, and a figure that cannot be traced does not appear.
Read the appendix →Common questions
What this is, and what it is not.
What is MMCG Analytics?
The commercial real estate data platform built by MMCG Invest, LLC, the feasibility consulting practice whose studies SBA lenders, USDA lenders and banks rely on. Enter an address and the platform returns parcel, building, flood, wetland, traffic, demographic, competitive supply and lending layers in the structure a credit memo expects.
It is not a listing portal and it is not an appraisal tool. It is the underwriting data layer, opened up so you can run it yourself rather than waiting on an analyst.
Is it free to use?
Address lookup is free and runs without an account. Deeper layers, saved workspaces and comparable exports are Premium, and the escalation path to a signed feasibility study is a separate engagement with MMCG Invest.
Where does the data come from?
County property records, state departments of transportation, FEMA, USGS, NOAA, Census ACS and the decennial census, BLS, the SBA FOIA loan release, and MMCG's own primary research. Every field carries the source it came from and the period it describes.
Where a layer is not held for a given county, the platform says so rather than filling the gap with a state average. An unmapped county and a county with no risk are different statements and are never conflated.
Is this an appraisal?
No. MMCG Invest produces feasibility studies and market analyses. Those are distinct engagements from an appraisal, they answer different questions, and they are relied on differently by lenders. The methodology is USPAP-aligned and the distinction is stated on every deliverable.
Can a lookup become a feasibility study?
Yes, and that path is the reason the platform exists in this shape. Any workspace session can be promoted to a full study authored and signed by MMCG Invest, delivered in the structures lenders require and typically inside nine to sixteen business days from a complete brief.
Which states does MMCG Analytics cover?
Demographic, economic and lending layers cover all 3,144 counties in the country. Parcel, flood and traffic coverage varies by state, and rather than publish a single coverage claim that is true in some places and misleading in others, each module reports its own coverage for the geography you asked about.
State and county pages exist for the ten largest states by population, and every county in those states has its own page carrying what is held locally.
How current is the data?
Every field carries the period it describes rather than the date it was retrieved, which are different things and only one of them is useful. Traffic counts sit at count year 2024, demographics at the ACS 2020 to 2024 five-year estimates, flood at current published panels, and the SBA lending record runs through 2026.
Statutory content is pinned to a specific edition and the pin is re-verified against the newest available edition rather than assumed still current. That practice is what surfaced the repeal of Florida's commercial rent tax, a change most published Florida market analysis still has not caught up with.
Do I need an account to look up an address?
No. Address lookup runs without an account and without cost, because a tool you have to register for to evaluate is a tool most people never evaluate.
Saved workspaces and comparable exports are Premium features.
How is this different from a commercial listing platform?
A commercial listing platform answers what is for sale, what it sold for, and who brokered it. That is transaction infrastructure and it is good at that job.
This answers a different question: whether a site works. What is the flood exposure, what is the traffic on the corridor beside it, how many of this business type already operate in the trade area, has a lender financed one here recently, and what does coverage look like at the SBA floor. That question applies to parcels that are not for sale and have no listing, which is most of them, and it is the question a feasibility study exists to answer.
What is DSCR and why does the platform show it?
Debt service coverage ratio measures how far a property's net operating income exceeds its debt service. It is the single number a credit committee reaches for first, because it answers whether the project services its own debt with room to spare.
SBA SOP 50 10 8.1 sets a floor that lenders underwrite against, and USDA applies its own stricter definition. Showing coverage sensitivity at those thresholds rather than at a generic benchmark is the difference between knowing a deal pencils and knowing it is financeable, which are not the same thing.
Can I export the data?
Yes. Exports are a Premium feature, and they carry the source and the period on every field, so provenance survives into your own spreadsheet rather than stopping at the screen.
That matters more than it sounds. A number pasted into a model without its vintage becomes an assumption nobody can check six months later, which is how stale figures end up inside credit files.
Who is MMCG Invest?
MMCG Invest, LLC is the commercial real estate feasibility consulting practice that built and operates this platform. Its studies are signed by the firm and relied on by SBA lenders, USDA lenders and banks.
That matters here because the platform is not a data vendor's product with a consulting arm bolted on. It is the internal infrastructure of a working feasibility practice, opened up, which is why it is organised around what a credit committee asks rather than what a listing portal shows.
What does a feasibility study consultant do?
An independent feasibility study consultant tests whether a specific project at a specific site can carry its debt, and documents the answer for a lender's credit file. The work covers the market, the competing supply, the demand case, the operating assumptions and the resulting coverage.
Having no stake in the loan closing is what lets a credit committee rely on the conclusion, which is a different job from persuading an investor.
When does an SBA or USDA lender ask for a feasibility study?
No federal rule makes a feasibility study mandatory for SBA credits. The SOP is permissive and the lender orders one where it helps, most often for start-ups, ground-up construction and special purpose property, where projections rather than history carry the credit decision.
USDA is different. Its Business and Industry rules at 7 CFR Part 5001 require an independent feasibility study for a guaranteed loan above one million dollars to a new business, and the agency can require one on other files. Both positions are set out in the regulatory spine articles on this site.
How do I choose a feasibility study consultant?
Ask who signs the study and what their credentials are, whether the fee is independent of the conclusion and the closing, whether every figure is sourced and dated, and whether they have written for your loan program before.
Ask whether they will answer the credit committee's questions after delivery. A consultant who publishes their borrowers' names is telling you how they will treat yours.
Can I test a site myself before engaging a feasibility study consultant?
Yes. Address lookup in the workspace is free and needs no account, so you can read the parcel, the flood panel, the traffic count and the trade area before you commit to anything.
Many engagements start from a session the sponsor or lender already ran.
Start here
Run your first address in the next five minutes.
Address lookup is free and needs no account. Saved workspaces and exports are a Premium feature.
Talk to us
Tell us what you are trying to underwrite.
Lenders, sponsors and brokers: describe the file and we will come back within one business day with the coverage we hold for that market and the shortest path to the answer you need.
Write to info@mmcginvest.com.
Indices and field notes
Delivered the morning of release.
The MMCG Feasibility Index, the cap rate spread reading and methodology updates, segmented by role.
To be added to the list, write to info@mmcginvest.com with your role.

